The Guide
Streamlining Restaurant Retention Rate Through Proven Systems
Focus on Independent Restaurants:
- Transitioning from corporate to independent restaurants, I now share tools previously inaccessible to smaller establishments, aiming to elevate their sales and operational success.
My Blueprint for Transforming Restaurant Sales:
With over 20 years in the industry and experience in opening more than 25 restaurants, I have fine-tuned a method to significantly boost restaurant sales through systematic changes. Here's a breakdown of my strategy:
Core Problem Identification:
- I recognized a common issue: Restaurant owners often invest heavily in aesthetics and menus but neglect employee training and systematic operations, relying on outdated systems.
Systematic Approach to Improvement:
- **Weekly Reviews:** Managers start the week by categorizing all customer reviews from various platforms into positive and negative feedback. Positive feedback is used for staff motivation, while negatives are compiled for corrective action.
- **Addressing Feedback:** Instead of direct confrontation, discussions with staff about negative feedback focus on awareness and encouragement for improvement without assuming guilt.
- **Monthly Analysis:** Regular assessments of recurring complaints or praises identify persistent issues or standout features that need attention.
Cultural Shift:
- I emphasize changing the restaurant’s approach from mere service to a hospitality-focused experience, teaching staff to exceed guest expectations consistently.
Impact of Hospitality Over Service:
- I differentiate between transactional service and experiential hospitality, urging restaurants to foster connections that turn guests into loyal, repeat customers.
- I highlight successful models like Shake Shack and Cheesecake Factory, which thrive on systems-based hospitality.
Curriculum
Your instructor
Preston Lee brings a wealth of practical but powerful insight through his rich background of experience to the helm of "The Guide." With over a decade dedicated to the art of mentoring and a relentless pursuit of educational innovation, Preston has honed his teaching methods to not just impart knowledge but proven profit-generating skills. Preston's adaptive teaching style has been instrumental in helping individuals navigate the complexities of their of their restaurants and staff.
At the core of his work, "The Guide" is a reflection of Preston's deep-seated belief in the transformative power of education. This course, a culmination of his years of accumulated expertise, is designed to equip restaurant owners with the tools to create consistency through systems, amazing company culture, and elevated hospitality experience to sky rocket customer retention and profits like never before.